E-Commerce Campaign Best Practices

 

This article will discuss Speakol’s e-commerce campaign best practices.

There are three primary campaign goals that you need to keep in mind.

1. Raise Brand Awareness:
   You need to introduce and promote your brand to your target audience. By raising awareness you are more likely to maximize clicks and drive traffic.

2. Lead Generation:
   Ensure that your campaign is meeting expectations by securing leads.
   
   
3. Drive Traffic & Increase Purchases
   This article will delve into these goals to provide you with the best practices to help you realize and achieve your goals.

Awareness:
When your primary goal is to create and raise brand awareness, your overall strategy needs to focus on maximizing your clicks. You need to create campaign ads that are directly related to your product and have a broad appeal to win over more users. This strategy will ensure you are targeting the right users who are more likely to become potential customers.

To help you create your brand awareness campaigns ads, we will show you a few examples that have successfully broadened brands’ appeal and targeted users.

Best Practices:

• Use exciting and engaging content such as videos and photos.
• Photo galleries have proven to generate the highest clickthrough rates from users, and present a great way to showcase and feature your products.
• Create opportunities for users to interact with your products.
• Create your landing pages in a way that is easy to navigate and interact with.

Lead Generation:
If your primary goal is to increase your potential customers interested in your product, you will need to heavily focus on generating more leads. You can start by creating campaign ads that highlight the value and uniqueness of your product.
To help you generate more leads, we will show you a few examples that have succeeded in engaging users, generating more clicks, and leads. Here, you need to focus on your titles; titles need to specifically promote the product and describe their nature in order to generate serious quality leads.  

Best Practices:

• Encourage the user to sign up or actively engage with your landing page by offering a significant discount or bonus service for his/her cooperation.
• Include mobile campaign ads since they tend to have a lower cost per lead (CPL)
• Create campaign ads that highlight the value of your product.

 

Increase Purchasing:
If your goal is to increase purchasing, your campaign ads and landing pages need to highlight the value of your product and ensure that users engage and interact with them. You need to motivate them to make an active decision and purchase your product or service.
To help you increase your profit, we will share with you a few examples that have succeeded in motivating users to subscribe to services or purchase products. Make it your number one priority to create a necessity and highlight the benefits and value of your brand.

Best Practices:

• Make sure that the titles and thumbnails of your campaign ads, as well as your landing pages, work together to achieve your goal which is driving traffic and increasing purchasing.
• Retarget users who have previously visited your landing pages, for they are more likely to become paying customers.
• Give users multiple opportunities to shop.
• Link your product images to landing pages with integrated calls to action that facilitates online purchasing.