Sarah Elmarsafy
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Articles
Recent activity by Sarah Elmarsafy-
Understanding Campaign Data
This article will list the campaign data you can review through your campaign overview. To check your reports, once you sign in, go to Home and check your Campaigns Overview. On the Overv...
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Use Speakol's Recommendation Center
On Overview: We know it is hard to track of all variables, seize all opportunities, head all optimal recommendations that can enhance the performance of your campaign. The recommendation center is...
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How to Improve your Campaign Performance
To enhance the performance of your campaigns, you need to constantly review and optimize different metrics in an attempt to make the most out of your campaigns. This will allow you to review and ma...
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A/B Testing
A/B Testing is a means to assess your performance, and consequently boost your sales and conversion rates. A/B Testing is primarily an experiment where two or more variants of a campaign variable a...
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Track Your Conversions
Conversions take place once a user makes a desired action on your landing page that is deemed valuable to your business; this action varies to include a product purchase, add to cart, a page view, ...
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Speakol Pixel Overview
What is the Speakol Pixel? Speakol Pixel is an analytic add-on that allows you to comprehend actions users take on your website or landing pages and help you track user conversions originating from...
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Tracking and Reporting Conversions
Conversions take place once a user makes the desired action on your landing page that is deemed valuable to your business; this action varies to include a product purchase, add to cart, a page view...
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Return on Investment (ROI)
Once you launch your Speakol campaign, you must regularly review your campaigns’ performance. You need to constantly assess which campaign ads, platforms, targeted locations, and publishers are dri...
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Defining and Measureing Your Goals
Before launching your Speakol campaign, it is crucial that you identify and define your campaign goals. Try to set your goals as specific as possible, because the more you do, the better your campa...
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CPL (Cost Per Lead)
Once a user takes a desired action on your landing page, this means a conversion has taken place. A user or potential customer has been converted into a customer. This customer may have purchased a...