Pricing and Billing Basics

This article will review the basics of pricing and list the billing options at Speakol.

Pricing Basics: 

Speakol charges advertisers on a CPC (Cost per Click), CPM (Cost per One Thousand Impressions), CPL (Cost per Lead), and CPV (Cost per Video) basis.

Your CPC bid is the amount of money you are willing to pay for each click one of your campaign ads receives. You want to set a CPC that allows you to meet your performance goals. If the CPC rate is too modest, you will not be able to obtain the number of clicks required; at the same time, if the CPC rate is too high and you fail to secure the number of clicks needed, the transaction will fail to meet its purpose. The minimum required CPC value is $0.01.  We do advise, however, that advertisers set a value between $0.2 - $0.70 to start. Speakol recommends that you start with a high CPC rate when you launch your campaign to ensure that it is competitive, which increases its visibility and subsequently increases the number of clicks. That way, you can have enough data to make informed optimized decisions on how to run the Speakol campaign.

Your CPM bid is the amount of money you are willing to spend for each one thousand impressions of your ad campaigns; CPV (Cost per video click) refers to the among of money you are willing to pay every time a user clicks or views your videos to completion. While the CPL is the amount of money you are willing to pay for each time users are converted into leads or potential customers by completing an action on your landing page that may include filling in a form, signing up, adding a product to cart, or purchasing a product.

Billing  Options:

Speakol accepts prepayment billing.

1. Prepayment Billing:
   This type of billing necessitates that you pay a certain amount before Speakol can run your ad campaigns. So, for instance, if you pay $500, you will be able to run your campaigns with $500 worth of services before you need to make another payment to keep your campaigns operating. Your account Manager or local billing team will notify you once you approach your spending limit.