Define Your Goals

Before you launch your campaign, you must set clear, achievable goals. You need to define the purpose of your campaign and what exactly it is you mean to accomplish. It is also imperative that you specify your target users and quantify your goals by determining how many new users you aim to attract, how rapidly do you need to act, and how much you are willing to spend on online advertising to make this possible.

How is this helpful?

1. The defined goals will direct your ad campaign’s course and ensure you reach out to the right users.
2. Systematic planning will massively influence how you create your ad titles, ad images, and your landing pages. Likewise, it will allow you to choose the most appropriate publisher websites, countries, ad types you want to release, and the platforms you want to target.
3. Based on your goals, you will also be able to set a budget and settle on the appropriate rate of CPC (cost per click), CPM (cost per thousand impressions), or CPV (cost per video view).
4. By clearly specifying your goals, you set yourself up for success with Speakol. Without specific guidelines, however, it will be impossible for you to fully evaluate your ad campaigns’ results or evaluate the performance and efficiency of Speakol. 
   
   For every campaign, you need to choose one specific objective to help consolidate and materialize your marketing goals. Here is a list of the objectives Speakol can help you achieve to help you select the most appropriate course of action.

1. Brand Awareness:
   It represents how familiar your target audience is with your brand and how well they recognize it. If a brand is "trendy" and "popular", it creates loyal customers and manages to embed itself into consumer lifestyle and purchase habits. That is why boosting your brand awareness is crucial when promoting your brand, product, or service, especially in your business's early stages.
   
   
2. Conversions:
   Conversions reflect the number of users who click on your ad and complete a desired action on your landing page. By creating exciting and informative ads, you can increase your target audience’s interaction and engagement with your brand or product. Once the users are on your landing page, you can define the action most valuable for your business and start assessing how many users complete this action. The action can vary to include: add to cart, purchase, email sign-up, website conversions, and website actions.
   
   
3. Traffic:
   Whether your brand offers a product or service, you may want to increase your website visitors' number and drive traffic to your landing page. By providing a non-disruptive user experience, ensuring high engagement, and growing your memorability and impressions, Speakol guarantees the increase the number of visitors and traffic to your landing page, which will eventually improve your brand awareness and boost your conversions.  
   
   
4. WhatsApp - Phone:
   WhatsApp Business facilitates interaction with customers by providing tools to automate, sort, and quickly respond to messages. Therefore, if you want to directly communicate with your customers via WhatsApp, you can create campaigns that, once clicked, directly lead your users to your WhatsApp account.