Speakol Account Organization

Before launching your Speakol ad campaigns, it is vital that you understand and be familiar with how your advertiser’s account and campaigns are displayed and organized. This article aims to better acquaint you with organizational structure, and assist you in setting up your campaign in a way that will allow you to achieve your goals.

Your account will be organized into three main categories: Account, Campaign, and Campaign ads.

1. Account:
   Your account is associated with your unique email address, password, and billing details. Your account can consist of one or more ad campaigns.
   
   
2. Campaigns:
   Every campaign has its own tailored and unique branding text, campaign adsets, budget, CPC, and target audience. It is made up of one or more campaign adsets.
   
   
3. Campaign Ad Sets:
   Every campaign can consist of a maximum of 4 adsets. Apart from the general launching and end date which all campaign adsets comply with, each adset is unique. You can customize each adset by adjusting the text, and specifying the budget, CPC, and target audience.
   
   
4. Campaign Ads:
   Each adset can consist of a maximum of 4 campaign ads. Campaign ads are what users see and click on in the Speakol widgets displayed on our extensive publishers’ network.

Each campaign ad includes the following:

• Title: It is the unique text assigned to your campaign item that will appear under the thumbnails.
• Thumbnail: It is the image that will appear above the title in Speakol widgets displayed on a publisher’s website.
• Landing Page: It is the page where users will be directed to once they click on one of your campaign ads. The Landing page can be a website, a gallery, a blog, an article, or a view. Each landing page has a destination URL.