Introducing the Dashboard: Speakol's Campaign Management Platform

Management Platform

Welcome to your very own Speakol Dashboard.

Speakol’s dashboard is a campaign management platform set to enable you to launch and monitor the performance of your ad campaigns.  

• The dashboard grants you full control of your campaigns. You can easily edit and alter your campaign settings at any given time; you can change your target group, budget, CPC bid. You can also launch, pause, or end a campaign at any time.
• Moreover, the dashboard also offers you transparent comprehensive reports that reflect the performance of your campaigns. This feature will provide you with the information needed to optimize and scale your Speakol campaigns.

Your Advertiser account is made up of these main pages, namely: Home, Campaigns, Reports, and Settings.

• The Home page offers you an overview of your ad campaigns. Once you create your campaigns, you will be able to trace the number of impressions, clicks, leads, video views, as well as your CTR (clickthrough rate), average CPC (cost per click), CPL (cost per lead), and money spent. For more campaign insights, your Home page also presents these numbers on a graph so you can easily visualize them. This feature aims to empower you into making better decisions based on the numbers you see to improve the performance of your campaigns. You can see the numbers of all your campaigns or a specific campaign of your choice. You can also specify the time period you are interested in viewing.

• The Campaigns page will allow you to export the details of all your campaigns or the campaign of your choice. The page will also display the campaign name, its status, impressions, clicks, CTR (clickthrough rate), average CPC (cost per click), leads, video views, CPL (cost per lead), start and end date, spent, and created by. The New Dashboard also allows you to duplicate campaigns; this new feature will save you time and optimize your resources. 

• The Reports page allows you to examine a detailed record of how well your campaigns are faring. You can choose your campaign, set the time period you need to examine and filter your data. Reports display your impressions, clicks, CTR, video views, leads, spent, CPL, and average CPC on a daily basis. This detailed analysis will help you assess the performance of your campaigns, optimize your resources, and reach your marketing goals.

• The Settings page allows you to edit or update your personal information and account details. You can also add users and customize their roles, create subaccounts, and add features.  

For more helpful articles on how to use Speakol’s Dashboard, please refer to the following articles:

• How to Set Up New Campaign 
• How to Edit Campaigns 
• Campaign Reporting