Understanding Campaign Data

 

This article will list the campaign data you can review through your campaign overview.
To check your reports, once you sign in, go to Home and check your Campaigns Overview. 

On the Overview page, you can see the following metrics for any campaign you select:

1. Impressions:
   This indicates the total number of times that users have seen your campaign ads. Every time, your campaign ads are displayed, it is counted as one impression.  
   
   
2. Clicks:
   This indicates the total number of user clicks that your campaign ads have received. You are not charged unless your campaign item is clicked.
   
   
3. CTR:
   This indicates the percentage of user clicks that your campaign ads have received.
   
   
4. Spent:
   This indicates the amount of money your campaign has spent so far, and the budget you have set for the entire campaign.
   
   
5. Average CPC:
   This indicates the average amount of money you pay for each click one of your campaign ads receives.
   
   
6. Conversions:
   This indicates the number of actions taken by users on your website which can be traced by the Speakol Pixel.
   
   
7. Video-Views:
   This indicates the number of views your campaign videos have received. You are not charged unless your campaign video is viewed for a minimum of 5 seconds.
   
   
8. CPL:
   This indicates the amount of money you pay when readers are converted to potential customers by completing an action on your landing page.