Tracking and Reporting Conversions

Conversions take place once a user makes the desired action on your landing page that is deemed valuable to your business; this action varies to include a product purchase, add to cart, a page view, or an email sign-up. Once you install the Spekaol Pixel Code, you can easily assess whether or not Speakol is enabling you to drive results by monitoring conversions and reports on your dashboard.

Speakol dashboard allows you to track the following:

1. Website Conversions: This includes new leads and email signups.
2. Website Actions: This includes a button/link click on your website.
3. Pageviews: This means tracking the number of pages a user visits after they click on your campaign ad. This is done automatically once you install the pixel code in the header of your landing page.
4. Add To Cart: This means tracking the number of users who add items to their carts and progress to the checkout process.
5. Add To Wishlist: This means tracking the number of users who add items to their wishlists to purchase later.
6. Sign up: This means tracking the number of users who submit a sign-up form.
7. Purchase: This means tracking the number of users who purchase items.

Once you implement the Speakol Pixel code, you can start tracking all these metrics through your dashboard.