Conversion Funnel

Running successful ad campaigns entails experimenting with your inputs, monitoring your performance, tracking your numbers, and optimizing your resources. 

To track your conversions, you need to add the Speakol Pixel Code which will be triggered once the user is directed to your landing page. You can also track specific events on your landing page, including add to cart, purchase, and more, so that once a user finalizes any event you specify, the tracker will be automatically triggered. 

To empower you with all the insights you need, Speakol is introducing the Conversion Funnel. 

It is a visual representation of your users’ journey highlighting the number of users who have seen your ad (impressions), clicked on it, or taken an action, etc,. You can see the breakdown of the user cycle in relation to every single campaign you run. 

How is Conversion Funnel useful?

1. Enables you to understand where your users are lost, pinpoint the problem, and address it.
2. Empowers you to decide which campaign and landing page are performing better.
3. Allows you to optimize your resources. 
4. Enables you to improve your targeting and reach more users.
5. Allows you to facilitate and enhance your purchasing process