Targeting the right audience who are more likely interested in your campaign ads raises the chances of your Speakol campaign success. Therefore, it is essential that you determine the devices you want to target. Speakol allows you to target desktops, mobiles, and tablets.
With Device targeting, you can choose the devices, where your campaign ads can be displayed. This feature will help you make the best of your Speakol Ad campaigns especially if some of your products or services would appeal more to users of certain devices. So, for instance, if you want to promote a mobile application, it will be better to target mobile devices only rather than include desktops.
If you plan to target multiple devices, it will be best if you set up separate campaigns for each device, in order to better access the strengths and shortcomings of each campaign, enhance the drawbacks, and achieve the best possible results.
How to set your Device Targetings Options:
- Press Create Campaign
- Go to the third step: the Ad Set Targeting page. From Publishers, you can select the devices you want to target.
- When asked about Targeting devices, you can select the ones you want to include and deselect the ones you want to exclude.