Traffic Estimator

Need to perfect your traffic acquisition strategy? Want to find sources that are visited by your target audience? Care to identify the most beneficial websites to partner with and get an edge over your competitors? 

This new feature is for you. The Traffic Estimator gives a 30-day page view estimate, allowing you to make smarter targeting decisions. When creating a new campaign or optimizing an existing one, you can determine if your potential traffic is too broad or too narrow so you can adjust accordingly. The Traffic Estimator considers the audience segmentation, location, and device targeting to provide an estimate, meaning that every time you adjust a variable, the number will automatically change. 

So how does it work?

Once you select the publishers (websites or applications) you want to target, the indicator will calculate the number of page views during the last 30 days and offer you the daily average page views of/these publishers. 

This feature lets you identify the expected traffic from your selected targeting options. You can widen or narrow your reach by including or excluding more sources. To benefit from this estimator, you must select at least one source per targeting section, meaning select one country, one publisher, one content category, and one device.