Campaign Publishers Targeting

Targeting the right audience who are more likely interested in your campaign ads raises the chances of your Speakol campaign success. Therefore, now, you can target specific publishers or block others that are not enabling you to achieve your marketing objectives. 

How can you Customize and Target your Desired Audience?

1. Press on Targeting on the left side of your homepage. 
2. On the Targeting page, you can press Publishers. 

In this section:

• You can view all Speakol Publishers, both websites and mobile apps. 
• You can filter by domain name or status (blocked or enabled).
• You can view by industry, where you can find sections including sports, automobiles, bitcoin, fashion, education, economics, politics, etc. You can view every publisher within the mentioned categories and decide whether to enable or block it. 

Once you block any website or mobile application, it will be completely disabled, meaning any running campaign will no longer be displayed on this publisher, and any future campaign you create will not be able to target this particular publisher. 

If you would like to reverse this, you can return to this page and enable it manually.

If you do not want to block or enable publishers before launching campaigns. You can wait, and target publishers you want as part of your Create Campaign journey. 

1. Press Create Campaign
2. Go to the third step: the Ad Set Targeting page.
3. From Publishers, you can select the platforms you want to target.
4. Based on the type of industry you specified earlier, a group of selected publishers will appear. If you select all the recommended platforms, this means that you approve the display of your campaign ads on all these websites and applications. Still, you will find that Speakol has categorized the websites based on their focus; you may find some centered on art and culture, entertainment, technology, education, health, news, or others. You can deselect whole categories, or deselect some publications within specific categories based on your target.

In case you have any difficulties setting these campaign details, kindly email us at [e-mail]. We will contact you within 1-2 business days to follow up and assist you.