Campaing Location Targeting Options

Tailoring your campaigns to targeted users helps you pave the way to success. This article aims to assist you in reviewing and setting your location targeting options.

Speakol allows you to target specific geographical regions, such as GCC or Europe, or target specific countries and cities. So, for instance, if your business mainly operates in the GCC, you can pick the GCC countries and cities you want to target and exclude any other region. This unique feature will ensure the success of your campaign, raise your users’ engagement, and boost your  ROI.

How to Set your Location Targeting Options: 

1. Press Create Campaign
2. Go to the third step: the Ad Set Targeting page.
3. You can select the region or country you want to target.

You can choose to target the whole world or a specific region or country.

Target any audience in specific geographical regions, such as GCC or Europe, or target specific countries and cities. So, for instance, if your business mainly operates in the GCC, you can pick the GCC countries and cities you want to target and exclude any other region. This unique feature will ensure the success of your campaign, raise your users’ engagement, and boost your  ROI.

• You can choose the  GCC, MENA, or Europe. 

• If you select the GCC or Europe, however, the names of the countries of this particular region will appear in a box; you can choose to keep all the countries of the region, or you can deselect the countries you do not wish to target and keep those you want.

• If you wish to select a country in a different region such as the MENA region, for instance, you can simply type in the name of the country or city in the Search box. A drop menu will appear with all the countries in the world; you can then select the counties you wish to target.

• Not only that but once you select a country, a list of major cities will appear; you can then choose to target particular cities. So, for instance, if you choose Egypt, the cities of Cairo, Alexandria, Aswan among others will be automatically targeted; but if you want to target a specific city, search for it by name, and then only this city will be targeted within the country of your choice.

Best Practices:

1. Create separate campaigns for different locations.
2. Increase the CPC of targeted campaigns by 30-50% more than regular campaigns to ensure that your bid is high enough to display your campaign ads to the desired volume of your targeted group.