Campaign Objective

Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns' success.

To set your Campaign Objective & Type, go to Your Homepage, Press Create Campaign on your screen's top left side.

Speakol enables you to determine and choose your Campaign objective.

For every campaign, you need to choose one specific objective to help consolidate and materialize your marketing goals.  Here is a list of the objectives Speakol can help you achieve to help you select the most appropriate course of action.

1. Traffic:
   Whether your brand offers a product or service, you may want to increase your website visitors' number and drive traffic to your landing page. By providing a non-disruptive user experience, ensuring high engagement, and growing your memorability and impressions, Speakol guarantees the increase in the number of visitors and traffic to your landing page, which will eventually improve your brand awareness and boost your conversions.  
   
   
2. Lead Form: 
   If you do not want to wait for your target audience to reach out to you, take the initiative and use lead forms. These forms create brand visibility, credibility, trust, and interest from your potential leads. They are also effortless to make without needing a website, a good landing page, or pixel code integration. If a few easy steps, you can begin gathering data of qualified leads at your fingertips.
   
   
3. Conversions:
   Conversions reflect the number of users who click on your ad and complete a desired action on your landing page. By creating exciting and informative ads, you can increase your target audience’s interaction and engagement with your brand or product. Once the users are on your landing page, you can define the action most valuable for your business and start assessing how many users complete this action. The action can vary to include: add to cart, purchase, email sign-up, website conversions, and website actions.
   
   
4. Brand Awareness:
   It represents how familiar your target audience is with your brand and how well they recognize it. If a brand is "trendy" and "popular", it creates loyal customers and manages to embed itself into consumer lifestyle and purchase habits. That is why boosting your brand awareness is crucial when promoting your brand, product, or service, especially in your business's early stages.
   
   
5. WhatsApp- Phone:
   WhatsApp Business facilitates interaction with customers by providing tools to automate, sort, and quickly respond to messages. Therefore, if you want to directly communicate with your customers via WhatsApp, you can create campaigns that, once clicked, directly lead your users to your WhatsApp account.
   Phone calls enable you to directly communicate with your interested users. So once your leads click on your ad, you can receive calls from them right away.

In case you have any difficulties deciding which objective or campaign type can help you achieve your marketing goals, kindly email us at [e-mail]. We will contact you within 1-2 business days to follow up and assist you.