Campaign Brand Name

Your Brand name is the attribution text that reflects the nature of your product, the service you provide, or the brand you promote. It usually appears under your campaign ads’ title and image within a Spekaol widget on the publisher’s website. Choosing the right brand name is essential, for it is mainly employed to inspire confidence and credibility of a product or a service. 

Brand Name Guidelines:

To help you formulate the best brand name, we have put together a few examples. Kindly, review our policy guidelines for campaign ads, as well as brand names.

SN	Advertiser Type	Type of Content	Brand Name Format
1	Advertiser	Your own article, blog, video or gallery	“[Website Name or Product]” I.e.: “Speakol”
2	Brand / Product	Your own blog, gallery, brand, service or product description	“[Brand Name or Product]” I.e.: “Speakol Magazine”
3		Another publication’s unsolicited article, blog, video, brand, or service description about your brand	“[Name of the publisher/ your brand or product]” I.e “Al Ahram/ Speakol Technology”
4		Another publication’s paid article, blog, post, video, gallery, brand or service description by your brand	“[Publisher for brand or product]” I.e.: “Masrawy for Speakol Fashion”
5		Another publication’s article, blog, post, video, gallery, brand or service description about your brand, which you have created and paid them to publish	“[publisher by brand or product]” I.e.: YalaKora by Speakol Phones”

*Please note that all the examples used in the above table are not real, and are merely created for illustrative purposes only.

Brand Names for Specific Products
The table below aims to assist you in advertising some of the below products. 

SN	Product Type	Additional Tips
1	Diet Products	Add the word “supplement” after your brand name
2	Skin Care Products	Add the word “skincare” or any key descriptive words used on the product page that are bound to interest your target customer i.e.: “eye cream”, “anti-aging”
3	Newsletter/ Book/ Guide	Add the word  “newsletter”, “guide” or “book” at the end of your brand name
4	A product with automatic-renewal billing	Add the word “subscription” at the end of your brand name
5	Insurance	Add the word “quotes” at the end of your brand name
6	A Product with Referrals	Add the word “referrals” at the end of your brand name
7	App Downloads	Add the word “app” at the end of your brand name
8	Several Products advertised on a single Landing Page	Add the word “sponsored ads” at the end of your brand name

How to Add Campaign Brand Name:

Every campaign has one brand name. If you would like to use different brand names for different campaign ads, then we advise you to create separate campaigns for each group of campaign ads that need the same brand name.

On your dashboard, press the button Create Campaign. On your Campaign Details, the second step, you can write your Brand Name.
You can add a Brand Name that is in keeping with the guidelines listed above. After you have filled in the rest of the information required you can continue to launch your new campaign. Once a campaign is launched, you can go back and edit your Brand name.