When you create a new campaign, you need to set the start and end dates of your campaign.
Start Date:
- The default option is that the campaign will start as soon as the review is complete.
- You can choose the date to launch your campaign.
End Date:
- You can choose a specific date to end your campaign. In this case, you will be asked to set a budget per ad set, and will not be able to set a daily cap, because your budget will be equally divided by the number of days during which the campaign will run.
- You can choose to create a campaign with no end date. In this case, you are will be asked to set a daily cap, and will not be able to set a budget per ad set. Your set daily cap will be spent dynamically by the algorithm.
- You can manually stop the campaign whenever you want.
How to Set Your Start and End Date:
On your dashboard, press the button Create Campaign.
On the Campaign Details page, you will be asked to fill in your Start Date and End Date.
You should add Start and End Dates that would best suit the nature of your campaign and that contribute to its success.
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