The Ultimate Guide to Create a New Campaign

Campaigns are advertisement ventures where you can set your branding text, budget, bidding strategy, and target audience and create and design your campaign ads. You can have more than one running campaign at a time. So, you need to carefully set up your campaign before you can launch your ads on the Speakol network.

This article aims to assist you in creating your campaign by explaining all the settings and features we provide to ensure that your campaigns are successfully launched and are capable of achieving their goals.

How to Set Up a New Campaign:

On your Homepage, press the button Create Campaign at the top left side of your screen. 

The Create Campaign process is made up of 5 stages:

1. Campaign Objective & Type
2. Campaign Details
3. Ad Set Targeting
4. Bidding Strategy
5. Ads Customization

1. Campaign Objective & Type:
Without defined goals and objectives, you will be unclear on what needs to be accomplished, and your brand will struggle to realize its full potential. Therefore, you must set your objectives to determine your execution action and ensure your ad campaigns' success.

To helpSpeakol enables you to determine and choose your Campaign objective.
For every campaign, you need to choose one specific objective to help consolidate and materialize your marketing goals.  Here is a list of the objectives Speakol can help you achieve to help you select the most appropriate course of action.

• Traffic:
  Whether your brand offers a product or service, you may want to increase your website visitors' number and drive traffic to your landing page. By providing a non-disruptive user experience, ensuring high engagement, and growing your memorability and impressions, Speakol guarantees the increase in the number of visitors and traffic to your landing page, which will eventually improve your brand awareness and boost your conversions.  
  
  
• Lead Form: 
  If you do not want to wait for your target audience to reach out to you, take the initiative and use lead forms. These forms create brand visibility, credibility, trust, and interest from your potential leads. They are also effortless to make without needing a website, a good landing page, or pixel code integration. If a few easy steps, you can begin gathering data of qualified leads at your fingertips.
  
  
• Conversions:
  Conversions reflect the number of users who click on your ad and complete a desired action on your landing page. By creating exciting and informative ads, you can increase your target audience’s interaction and engagement with your brand or product. Once the users are on your landing page, you can define the action most valuable for your business and start assessing how many users complete this action. The action can vary to include: add to cart, purchase, email sign-up, website conversions, and website actions.
  
  
• Brand Awareness:
  It represents how familiar your target audience is with your brand and how well they recognize it. If a brand is "trendy" and "popular", it creates loyal customers and manages to embed itself into consumer lifestyle and purchase habits. That is why boosting your brand awareness is crucial when promoting your brand, product, or service, especially in your business's early stages.
  
  
• WhatsApp- Phone:
  WhatsApp Business facilitates interaction with customers by providing tools to automate, sort, and quickly respond to messages. Therefore, if you want to directly communicate with your customers via WhatsApp, you can create campaigns that, once clicked, directly lead your users to your WhatsApp account.
  Phone calls enable you to directly communicate with your interested users. So once your leads click on your ad, you can receive calls from them right away.
  
  
  What are the types of Campaigns you can create on Speakol?

Speakol has three unique products and Campaign Types:

• Recommendations Ads:
  Our platform detects content relevance and ideally displays your ads to users along with other related content that users are more likely interested in viewing. You can feature your ads alongside exciting content that appeal to users’ preferences, current interests, and browsing modes, which renders them more likely to engage with your ads. This precise targeting grants a non-disruptive and smooth user experience and maximizes click potential and conversion.
  
  
• Inline Ads:
  Speakol’s Inline ads feature your brand every time your targeted keywords are mentioned on our publishers’ network. To promote your brand, you can bid on relevant keywords to narrow down and target your potential customers. Every time your chosen keywords appear in any article or editorial content, your contextual ads will appear to users. This feature will increase your brand visibility, ensure wider reach, and boost your conversion rates.
  
  
• Video Ads:
  Video ads enable you to promote a video alongside articles in the recommendation section. This features your brand using one of the most effective marketing tools, which has proven to be more exciting and engaging. You can employ videos to prompt company profiles, value propositions, products, services, as well as instructional and informational videos. Launch your video ad campaigns and watch out conversion rates skyrocket, boosting your engagement, and maximizing your optimal ROI.
  
  

2. Campaign Details:

• You need to fill in your campaign details, including:

  
  

  1. Campaign Name:
     Choose a name that best describes your product, service, platform, operating system, date, or location, i.e., “Speakol -October 2020 -EGP”. Specific names will enable you to easily find your campaigns in your account.
     
     
  2. Brand Name:
     Provide an attribution text that will appear under your campaign ads’ title and image within a Spekaol widget on the publisher’s website. Choose a text that reflects the nature of your product, the service you provide, or the brand you promote.  
     
     
  3. Industry:
     Specify the type of industry/enterprise under which your campaign falls. You can choose between tens of sectors that include but are not limited to E-commerce. Weight loss, Electronics, Real Estate, Beauty and Cosmetics, Fashion, Food, and Telecommunication. Please note that based on the industry you choose, a group of publishing websites will be assigned; you can select the publishers on which you want your campaign ads to appear. If your campaign ads do not match the industry you have chosen, your ads may be rejected. 
     
     
  4. Action (optional):
     If you want, you can choose the action you would like to track from our drop-down menu. You can track purchases, signup, add to wishlist, add to cart, conversions, installs, and page views. Once the campaign is launched, you will be immediately directed to a tracking page with the needed code to monitor your conversions.
     

  Start & End Date:
  
  

  

  • Start Date: You need to choose a starting date on which your campaign will be launched, and your ads can be viewed by users. Otherwise, the campaign will be launched once it is approved, which usually takes around 2 working days.
    
    
  • End Date: You have two choices.
    You can choose a specific date to end your campaign. In this case, you will be asked to set a budget per adset, and will not be able to set a daily cap, because your budget will be equally divided by the numbers during which the campaign will run.
    You can choose to create a campaign with no end date. In this case latter, you are will be asked to set a daily cap, and will not be able to set a budget per adset.
  
  
  3.  Ad Set Targeting:
  Every campaign can consist of a maximum of 4 ad sets. Each ad set is unique: you can customize each adset by adjusting the targeting location, the right audience, internet service providers, and websites. You have the option to remove or duplicate ad sets.
  
  

  General details:

  1. Ad set Name: Choose a name that best describes your ad set.
  2. Language: Select the language of your ad; you can run ad sets in either English or Arabic.
     
     
  3. Name your Audience:
     Choose a name that will enable you to easily identify the group you are targeting. You can use a date, location, or any identifier to facilitate this especially if you have multiple audiences.
     
     
  4. Location Targeting:
     Target any audience in specific geographical regions, such as GCC or Europe, or target specific countries and cities. So, for instance, if your business mainly operates in the GCC, you can pick the GCC countries and cities you want to target and exclude any other region. This unique feature will ensure the success of your campaign, raise your users’ engagement, and boost your  ROI.
  • You can choose the  GCC, MENA, or Europe. 
  • If you select the GCC or Europe, however, the names of the countries of this particular region will appear in a box; you can choose to keep all the countries of the region, or you can deselect the countries you do not wish to target and keep those you want.
  • If you wish to select a country in a different region such as the MENA region, for instance, you can simply type in the name of the country or city in the Search box. A drop menu will appear with all the countries in the world; you can then select the counties you wish to target.
  • Not only that but once you select a country, a list of major cities will appear; you can then choose to target particular cities. So, for instance, if you choose Egypt, the cities of Cairo, Alexandria, Aswan among others will be automatically targeted; but if you want to target a specific city, search for it by name, and then only this city will be targeted within the country of your choice.
    
    
    
    5. Keywords:
    You can bid on relevant keywords to narrow down and target your potential customers. Every time your chosen keywords appear in any article or editorial content, your contextual ads will appear to users. So for instance, if you choose to target Mohamed Salah, Speakol will recommend Keywords that are related to your targeted word. You can choose to include them or discard them as you wish. This feature will increase your brand visibility, ensure wider reach, and boost your conversion rates.
    
    
    
    6. Publishers:
    Based on the type of industry you specified earlier, a group of selected websites or mobile applications will appear. If you select all the recommended platforms, this means that you approve the display of your campaign ads on all these websites and applications. Still, you will find that Speakol has categorized the websites based on their focus; you may find some centered on art and culture, entertainment, technology, education, health, news, or others. You can deselect whole categories, or deselect some publications within specific categories based on your target.
    If you select "Include all New Websites" this means that any new website that joins our publishers' network will be automatically targeted by your running campaign.
    
    
    
    7. Categories:
    Now you can choose the content categories you would like your ads to be featured alongside. Say, if you sell sportswear and equipment, you can choose to display your ads alongside sports articles. Or, if you sell clothes and accessories, you can choose to display your ads alongside fashion articles. This will help you narrow your target audience who are more likely interested in your products or services.
    
    
    
    8. Targeting Devices:
    You can determine the devices you want to target, including Desktop, iOS, and Android. This feature will help you make the best of your Speakol ad campaigns especially if some of your products or services would appeal more to users of certain devices. So, for instance, if you want to promote a mobile application, it will be better to target mobile devices only rather than include desktops. If you plan to target multiple devices, it will be best if you set up separate campaigns for each device, in order to better access the strengths and shortcomings of each campaign, enhance the drawbacks, and achieve the best possible results.
    
    
    
    9.  Advanced Options:
    
    I) Frequency Cap:
    You can choose the maximum number of ad impressions that can be viewed by the same user as he browses through our network in a day.
    
    
  
  

4. Bidding Strategy:
You need to decide the amount of money you are willing to bid per ad set, and the parameters you would like to bid on. You can choose between two options Clicks and Impressions.

1. Your CPC bid is the amount of money you are willing to pay for each click one of your campaign ads receives recommended when using Recommendations.
2. Your CPM bid is the amount of money you are willing to spend for each one thousand impressions of your ad campaigns recommended when choosing Inline Ads.
3. Your CPV is the amount of money you are willing to pay every time a user views 5 secs of your videos recommended when using Video Ads.
4. Your OCPA (optimized cost per action) is when the Speakol algorithms bid on your behalf, limited by your defined budget. The dynamic bids enable you to capture the highest-value conversions and promise a higher ROI than that expected of traditional campaigns. OCPA works best when you choose conversions or lead form campaigns. 

You want to set a CPC or CPM that allows you to meet your performance goals. If the rate is too modest, you will not be able to obtain the number of clicks or impressions required; at the same time, if the rate is too high and you fail to secure the number of clicks and impressions needed, the transaction will fail to meet its purpose.

If you choose OCPA, you may be asked to provide CPC, which is needed as an alternative option that can be used until proper leads can be secured.

If you have chosen some websites or applications with a higher rate than those you chose, you will be asked to edit and confirm the list. You can either remove the websites with a higher bidding rate or adjust the value of your bid to meet your highest website.

If you would like to edit your list, press Edit and Confirm. All the websites and applications you have chosen will be listed with their bidding rate indicated. You can then select or deselect the platforms you would like to target.

Set Your Budget:

If you have created campaigns or ad sets with an end date, you can set a budget, which is the maximum amount of money you would like to spend during the campaign's duration. This amount needs to be equal to or less than your available balance. 

Set Your Daily Budget:
If you have created campaigns or ad sets with no end date, then you can set a daily cap, which is the maximum amount of money you would like to spend per day. This amount needs to be equal to or less than your available balance.  

5. Ads Customization:

You will find the Ad Sets you have created and named. Once you click on one ad set, you will see 4 drafts so you can create and customize the ads you want. You can create up to 4 ads per adset.  You can also remove or duplicate an ad.

You need to provide the following information:

1.  Ad Name
2. Landing Page URL: This page is where you will direct your audience once they click on your ad.
3. Ad Content: This is the title that will be displayed with your chosen image.  The text should not exceed 70 characters. 
4. Image: You can drag and drop your image or browse your device. The dimensions of your image should not be less than 640* 360 px, and its size should not exceed 300KB.
5. Video: You can drag and drop for a quick upload, or use a link to upload your video, whose size should not exceed 15 MB.
6. If you have chosen Inline Ads, you will be asked to provide Keywords for this particular post, and Speakol will provide some recommended words that may be useful to your campaign. You can easily add or delete any of these suggestions.
7. If you have chosen WhatsApp as your objective in your first step, you will be asked to fill in your phone number, ad content, and image.

Ads Preview:
This feature allows you to preview how your ads will appear on desktops, mobiles, or tablets.

After finalizing the first campaign ad, you can add up to four campaign ads to your first campaign ad set. Then by pressing Ad Set 2 you can start creating the ads of your second ad set. You can keep creating up to 16 ads, of 4 ads per ad set.

Once you are done, you can either press the Back button if you would like to change any option or press the Launch Campaign button to finalize the setup process.

Once the campaign is launched, Speakol will produce a unique Speakol Pixel code that you can add to your website to track all the activity that takes place on your landing page, and allow Speakol to supply you with precise analysis as to the performance of your campaign.

At this point, your campaign will be marked Active but still under review. The Speakol team takes around 2 working days to verify your data.

In case you have any difficulties setting these campaign details, kindly email us at [e-mail]. We will contact you within 1-2 business days to follow up and assist you.