SN

Name

Description

1

Toggle

• The toggle is digital on/off switch used to change the state of system functionalities and preferences. The blue/red button is a toggle that allows you to change the campaign’s status or adset from delivering (blue) or not delivering-paused (red). The color assigned will reflect the action you took. However,  the toggle will be disabled if the campaign is not delivering for being under review, on hold, or rejected.

2

Campaign Name

This is the name you gave your campaign when you set it up. Clicking on the campaign name will direct you to the report page where you can view a more comprehensive account of the performance of your campaign.

3

Status

This indicates the current status of your campaign. There are several possible statuses:

• Delivering: This means that the campaign is currently running on the Speakol platform and publihser websites you have specified.
  
• Delivering ( 1 out of 4 ad sets): This means that there is one ad set or more delivering out of the 4 created ad sets. 
• Not Delivering - Paused: This means that you have decided to pause the campaign while it was running by switching off the toggle.
• Not Delivering: This may mean one of the following things:

  - The campaign may be newly created and that the Speakol team is currently reviewing your ad, including its title, image, branding text, and destination URL (landing page) to ensure that everything complies with Speakol’s advertising policies and will get back to you within 2 working days.
  - The campaign may be inactive and currently on hold because there is an issue with one or more campaign ads.
  - The campaign may be rejected by the Speakol team for violating and failing to meet Speakol’s advertising policies.
  - The campaign may have run out of funds. You need to recharge your account to resume it.

4

Type

Speakol has three main types of campaigns, either recommendation ads, inline ads, or video ads.

5

Objective

For every campaign, you need to choose one specific objective to help consolidate and materialize your marketing goals.  This includes: boosting brand awareness, securing conversions, driving traffic, or connecting users to Whatsapp business account.

6

Impressions

This indicates the total number of times that users have seen your campaign ads. Every time, your campaign ads are displayed, it is counted as one impression.  

7

Clicks

This indicates the total number of user clicks that your campaign ads have received. You are not charged unless your campaign item is clicked.

8

CTR

This indicates the percentage of user clicks that your campaign ads have received.

9

Avg. CPC

This indicates the average amount of money you pay for each click one of your campaign ads receives.

10

Conversions

This indicates the number of actions taken by users on your website which can be traced by the Speakol Pixel.

11

Video Views

This indicates the number of views your campaign videos have received. You are not charged unless your campaign video is viewed for a minimum of 5 seconds.

12

CPL

This indicates the amount of money you pay when readers are converted to potential customers by completing an action on your landing page.

13

Spent

This indicates the amount of money your campaign has spent so far. 

14

Actions

By pressing this icon, a drop menu with three options will appear.

1. Edit: This option redirects you to the edit campaign pages, where you can easily edit your campaign details.
2. Duplicate: This option allows you to duplicate the campaign as it is including, it is details, ad set targeting, bidding strategy, and ads customization. 
3. Insights: This option allows you to view all your campaign’s insights and delve into the specifics of every ad set and ad.
4. Tracking:  This option allows you to view the tracking details of every particular campaign.